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February 25, 2017 at 6:01 pm #4084Animation Pagoda StaffModerator
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Logos and Branding
Successful branding requires applying a consistent style across multiple products. This may be a unifying color scheme, font, or pattern. A lot of people think that a perfect logo will somehow make their business more successful. It certainly doesn’t hurt, but great products and service are really more influential factors.
Layout is the key to good 2D design. Whether designing posters, promotional materials, magazine pages, or product packaging, a rectangular area is typically what a designer will have to work with. In that space, it’s really up to you what fills up the blank page. Grids, white space, and balance are things to consider. Unifying themes are useful for variants or multiple pages. If there is any writing, it needs to be legible. Text often gets lost when placed over busy backgrounds like photographs. A dark outline or contrasting color change might help remedy this, or just do the simple thing and use a solid background.
Good design is functional, but great design takes risks and stands out when people see it. The placement of every element should look like an intentional design choice that leads the viewer’s eye.
Form follows function. Commercial design epitomizes the modern aesthetic. Products are designed so that every component serves a purpose. Designing commercial products requires a general understanding of drafting, design, and engineering.
The goal of an advertisement is to get people’s attention and hold it just long enough to convey a snippet of information. There are different ways to do this. One strategy is to make a cool artwork that people will likely spend a few seconds looking at the details before they glance to see what the writing says. Other advertisements make the brand name the most prominent feature, with very little written information. The third type of advertisement will have a lot of information, like upcoming calendar dates for concerts, with some kind of graphics in the background to serve as visual interest.
Infographics have technically been around for a while in the form of simple public street safety signs, maps, and graphs. However the modern infographic really was born out of the 1980’s-1990’s proliferation of Public Service Announcements and flyers, combined with the commercial availability of PowerPoint and vector graphics at the turn of the century.
The problem with traditional infographics is that no matter how aesthetically pleasing the designer makes the visuals look, the content is still the most essential component, and there are only so many ways to make statistical data interesting to the average person. Infographics frequently get overlooked because they are still too much like advertisements, which might be relevant to a select audience but are a nuisance to everyone else.
The area where infographics really shine is in detailed fan artwork and pop culture references. These infographics are extremely popular and get shared quite a bit online. The amount of time spent researching often adds up to more than the total income sales, but people do appreciate the effort. There is still a healthy commercial market for all types of infographic design in posters, flyers, presentations, academic journals, magazines, commercials, and textbooks.
Designing billboards follows the same design principles as creating posters or magazine ads, but on a larger scale. Billboards used to be hand painted, but thanks to lithography, screen printing, and more economical durable materials it is now possible to print and assemble large signs relatively quickly.
Billboard dimensions and placement are regulated by the government, but the content is not. This has resulted in a lot of complaints about controversial or inappropriate ad campaigns. Shock value ads grab attention, but they don’t make anyone more likely to purchase a product. Art and funny advertisements are more effective at building positive brand image.
Many designers have migrated into the sign-making business due to the creative freedoms the profession affords.
Public Service Announcements are non-profit educational materials in the form of pamphlets, posters, commercials, billboards, etc. They are typically used to bring attention to serious issues that society tends to not want to think about. There is a very fine line between creating an ad that is powerful and one that just makes people upset. Most PSAs seek support for a charity or cause, so alienating the audience doesn’t help anyone. Ads that use guilt-shaming or are overly negative get attention, but they are not always shown to significantly increase action to resolve the problem.
The most successful PSAs are the ones that give the audience a choice by making resources and information readily available, usually in an attached website link. They also tend to have positive messages or humor, which people are more likely to share online. PSAs have resulted in many major changes to laws and public awareness in society, so they can be very effective. This puts a lot of responsibility on the designer to be responsible and informed about the way the issues are presented.
Disclaimer: Graffiti and gang tagging are considered illegal and a form of property damage. Trespassing on private property is also against the law. Always obtain legal permission before creating any public art that might be considered vandalism. Many abandoned buildings have unstable architecture, broken glass, wild animals, trash, spilled chemicals, barbed wire, rusty nails, and other dangerous stuff. End Disclaimer
Most street art is created using stencils, which are simply paper or cardboard cutouts that are made by tracing over a printed out image. Stencils also take less time to spraypaint, reducing the amount of time graffiti artists spend at the scene. Street artists generally have an intended message they are trying to send with their art.
Scale often plays a major factor in street art, so street artists should plan to bring lots of paint and a ladder. Typically street artists wear a respirator or handkerchief over their mouth and nose to avoid inhaling paint fumes and to remain anonymous. Most artists use an alias to sign their work.
Urban Art and Murals
Urban art is usually created in abandoned buildings and difficult to reach areas, so artists can take a little more time to paint elaborate murals. It is usually easier to get permission to paint on condemned buildings since they will either be torn down or repainted by new owners anyway. Photographing work is an important step to documenting the artwork, since urban art can be painted over or defaced at any time. It is generally understood that urban art is temporary.
Mural advertisements are an alternative to billboards that get a lot of publicity in metropolitan areas, so many businesses are actually starting to sponsor urban artists. The building owners get paid for the ad space, and the artists get a hefty paycheck, which is a pretty significant shift in attitude from when anyone caught painting on the side of a wall would be prosecuted.
The secret to painting giant murals is breaking things down into smaller sections, using a proportional grid system, and having helpers to finish the job more quickly. A lot of preplanning is required for any large-scale project. Safety is also important to keep in mind with tall buildings.
As a designer, 95% of your time will probably be spent anonymously developing the public images of companies and other people. This is why it is important to create a strong brand for yourself that is unique and all about your interests. Business cards may not be used as frequently as they once were due to smartphones and online career sites like LinkedIn, but having a calling card with your contact information and your name still makes a statement.
January 28, 2018 at 8:58 pm #5951Anonymous
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Logo colors is just like a dress of brand,it is always part of its trademark identity. Example is Coca-Cola, its actually not a primary color red, they call it coca-cola red. The texture of its color signify its brand. The Coca-Cola company does not only holds its rights of trademark on its brand name, designs, logo but it also holds the copyright of its brand color. When you planning for business startups, make sure that along with your brand names, you are also using the best color that represents your brand name and logos. More of that branding ideas that I found helpful at http://eatmywords.com/ after trying their service.
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