October 14, 2017 at 2:26 pm #5630
Animation Pagoda StaffModerator
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The Graphics Interchange Format is an image format used to create short online video or animation loops. According to Steve Wilhite, the lead engineer on the CompuSite team that created the Gif format, the original pronunciation was actually jif. GIFs were never anticipated to become as popular as they did, but since anyone with basic software tools can create GIFs with ease, it seems fair to say the GIF has become a lasting part of pop culture.
GIFs can sometimes take a while to load online, so it is important to make sure the GIF doesn’t last more than a few seconds. The size should be reduced to take up less memory.
A loop is a repeating cycle of an audio clip or a video/animation segment. Loops can last a few cycles or continue an infinite number of times. The main distinguishing difference between a loop and a regular gif is that loops are slightly more complicated and attempt to create seamless transitions where they should not be possible. To do this usually requires some visual trickery such as perspective or having the loop seam be hidden by exiting the frame. Having another object cross through the frame is another editing technique. The beginning and end must also match exactly so there will not be any playback jumps.
Fractals and zooms are popular optical illusions that use perpective and scale to create a sense that more depth exists than is actually present. Morph animation is another technique that can be used to create mesmerizing loops.
Motion Graphics are commonly used in title/credits sequences, logos, and advertisements. Even though most motion graphics animations are relatively short, they require extensive storyboarding and framing to block out the composition
Music videos became hugely popular after MTV started airing live choreographed performances on television. Creative visuals accompanying a song could help a song reach the top of the music charts.
YouTube is now the main platform for viral videos. Many careers of unknown artists have been launched through quirky music videos, and pop stars constantly vie for media attention with increasingly bizarre and over-the-top performances.
A music video director typically starts by listening to the song several times, as well as other albums to get a feel for the mood and style of the band. After consulting with the band members about an idea, the director will then need to either assemble a production crew or start filming solo. Music videos have been created using just about every medium imaginable, so the possibilities really are endless. However, abstract videos generally tend to be preferred over literal interpretations of song lyrics.
Sound design is very similar to Foley design, with a few notable exceptions. Foleys are recreated specifically for sound effects in film, animation, or video games. They use post editing, but mostly record everything on set and keep the digital alteration of sounds to a minimum. Sound design primarily focuses on digital synthesis of sound effects to produce new sound combinations. Sound design can use audio clips taken from online or original recordings that are mixed together to create abstract soundscapes or scores.
Looping machines (aka. Analog Loop Station/Synth Module), synthesizers, and soundboards are common tools used by performance art sound designers.
Remixing takes clips from music or pop culture and recombines or modifies the pieces using digital software. The artistry is in creating something new from existing material. It is similar to creating a collage, except sounds video snippets are used instead of magazine cutouts. Remixing can use any form of media, and is commonly used in parody works. Remixing can be controversial due to the vague definition of when remixing crosses into violating intellectual property and copyright law.
Programming can be used to produce interactive fractals and generated art. Some algorithms involve more complex math than others, which can be a little daunting for non-programmers. The best way to create interesting generative art is by developing the concept before worrying about the coding limitations.
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